Social Media Marketing Plan.
With the right social media marketing plan, your business can see growth regarding your brand awareness and community. The first step is to set your goals by writing them down and focusing on multiple metrics to track your results. Next, discover who your audience is by developing a client persona. The next step is to build and develop your content. This can be time-consuming but worth it with the right graphic and content design. Aim to post at optimal times for your audience and remember to use the 80/20 rule: Educate/Promotion. Lastly, specify your most important metrics.